CougarLife online dating review - logo is an online dating site that connects the modern mature women with energetic younger men. This site is purely for fun for women who prefer to meet younger men or men who want to meet sexy cougar singles.

Launched in 2006 by Canadian company Ruby Life Media, Cougar Life is one of the largest online dating sites catering for this niche. It has over 7 million registered users worldwide and it keeps growing over the years. It is available on the desktop version as well as for download on App Store and Google Play.

CougarLife online dating review - homepage

Creating a profile and sign up process

To create a profile on CougarLife takes a few minutes. You will need to fill in your email address, a username and password, a greeting, age, location, gender, ethnicity and much more.

Next, you need to upload a profile picture which the sites says improves your chances of been noticed. The main profile photos have to be approved by the site administrators and should not include any personal contact information. You will get a tab that requires you to provide more details about why you joined the site.

CougarLife online dating review - about me

With this, you can start browsing right away or choose to add more to your profile by answering questions on the fun activities you do. At this stage, you also edit your privacy settings with regards to your profiles and photos or if you would like to block any user. However, this is not a mandatory step so you can opt out.

How does it work?

The CougarLife site is divided into main sections, Dashboard, My Profile, Messages, Search and Browse.

  • The “Dashboard” displays the photos of members that have just joined the site recently and those that were recently online.
  • “My Profile” section shows all your profile details and photo. The “Messages” section manages all the messages you have received or sent from where you can choose to either read or delete. The “Search” section is where you filter results and search for profiles according to your preferences.
  • The “Browse” section is a Hot-or-Not game which presents you with one profile and photo at a time. You have two options, “Interested” if you like them and “Skip” if you do not. requires you to have a paid subscription in order to send a message otherwise the only thing you will be able to send on a free account is flirts.

CougarLife online dating review - account settings

The terms used on the site are “cougar” for ladies and “cubs” for men.

The site does not match you based on your profile, you have to search for the matches yourself.

CougarLife also operates on credits which you receive when you get on a subscription plan. These credits are perfect when unlocking more features.

Profile Features

The profile displays your profile photo, age, location, hair and eye color, height and last login to the site.

  • You will be able to see other users profile pictures for free
  • You can search through profiles for potential matches for free.
  • Once you open your profile, there is a button to edit or change any information that you want to change.
  • For profile photos, there are two categories, public and private photos. You can upload a maximum of 4 photos for each category. Private photos will only be seen by users who have received an access key from you.
  • All members have a username when browsing the site instead of using their real names.
  • On your profile, there is a Q&A section in which you can answer some questions for fun. The questions include your hobbies, health and fitness or interests.
  • You can select the frequency of how you want to receive your notifications especially, with regards to gifts, messages, and flirts.

Free Account

A free account on CougarLife will allow you to create a new profile, search through users’ profiles and send flirts. In order to do any serious communication, you will have to upgrade to premium.

Premium Account

This is the only way to read and send messages on the site. The other benefits of an upgrade include:

  • You will be able to send virtual gifts to profiles you like.
  • Enjoy VIP treatment whereby you can send priority email to your matches or a member you like.
  • Your profile will show up at the top of search results.
  • Unlimited sending and receiving of messages.

CougarLife is very expensive in comparison to other online dating sites.

For a one month subscription, it will cost you $40, $29 for three months and $12 for a one-year membership.

If you take a long-term membership the charges per month are cheaper and you will be required to make lump sum payments.

You can either pay via credit card, PayPal or your mobile device. The subscription renews automatically unless you choose to stop it. If you want to cancel thesubscription, you have to contact the CougarLife team to do it for you as it is not possible to do so via the account settings on your profile.

Purchasing a membership earns you credits that you can use to unlock more features on the site. This will vary depending on the plan you choose.



Connecting with a new user on is pretty simple. Use the search function to filter through potential matches until you meet a cougar or cub of your liking. You can refine your search by location, age, “online now”, if they have private photos, new members, subscribers and more. The Browse section provides you with more profiles to choose from. If you like a person, you can connect and start chatting right away.

CougarLife online dating review - messaging


During the sign-up process, the site provides you with the option to customize a quick reply message that can be used to respond automatically to all flirts sent. This will be sent each time you get a flirt. If you come across a profile that you like, you can send a message, a flirt or a gift. However, for you to send these messages, you have to get on a paid subscription. Each advanced interaction will cost you credits so make it worth it.

Unique Features

Private Photo Exchange

This feature allows you to share photos with people who really interest you.These photos are not displayed in public and can only be viewed by members you have granted access keys to. You can easily move photos from “Public” to “Private” at your own discretion.CougarLife online dating review - sharing

On the site, private photos are depicted by a lock icon and a blurred picture. You can upload a maximum of 4 profile photos in this section. In order to view someone’s private gallery, you have to send a request to them to give you access.

Chat Room

CougarLife has some chat rooms available for you to instantly chat with people that are online.This allows you to connect with new members in real time and hopefully meet a person you like. However, you will need to upgrade to premium to send and receive any messages.

Find a Date Tonight

On the site, on the upper left corner, there is a tab that shows how many cougars or cubs are looking for a date tonight. There is also a section for you to select if you are available. This works in the short term and you will be able to see a user who is available in your area at the moment to meet up for coffee or even a drink. With this feature, you will meet users who want to meet as soon as possible and possibly start a new relationship.

VIP Priority Mail

Once you have met this member you like, get yourself at the top of his or her priority list by purchasing this feature. The VIP list highlights your messages to appear on top of the inbox of your recipient.

This is one of the quickest ways to get noticed and make sure you keep the conversation flowing with your match. Priority mail is a more formal way to communicate with the cougar or cub that you like. With this, you can send virtual gifts with your message or attach a request to view the user’s private photo gallery.

Virtual Gifts

If you want to stand out from the other members, you can send virtual gifts to your match. These are the virtual representations of actual gifts you can give to someone in real life like flowers. On the site, these gifts cost credits, therefore, your match will feel that you are really interested in them since you have spent on them.

Location-based uses your location to generate potential matches for you. When searching for matches, you can adjust the location settings by choosing how far they should be. Additionally the find a date section uses this same dynamic by allowing you to meet members who are nearby and want to meet up immediately.

CougarLife Blog

Apart from making connections between members, the site also has a blog section that hasarticles and tips on how to navigate through the relationships between a younger man and a mature lady. In addition, they also give advice on how to build your profile or put your messages in order to get a response.

The blog is divided into sections among them, beauty, dating a younger man, dating an older woman, open relationships, dating after divorce and much more. Once you join the site, you can get some tips from this section.

Advanced Search Option

This feature allows you to filter through results by customizing what you are specifically looking for in a cougar or a cub. Apart from the common factors such as age and distance, you can go a step further and filter based on members you have contacted before, subscribers only or members that are available for a date tonight.

Browse Section

This is a section on the website that allows you to view a profile at a time. It works in a similar fashion to the swipe feature found on mobile dating apps. You will be presented with a profile, profile picture for you to select “interested” or “skip”. This feature lets you meet so many users on the site and encourage you to keep browsing until you meet a suitable cougar or cub.


Are there any safety concerns?

The site does not have any background or ID verification procedures for new profiles. This is a downside as it gives loopholes for some fake profiles to crop up. Therefore, you should be very cautious when chatting with any members not to reveal too much personal or financial information about yourself that can put you at risk.

Nevertheless, the site offers some amazing features for basic users to hide their profiles in that they do not appear on searches. You can also block users they deem to be suspicious and upload private photos on their profile. You can take up more safety measures by registering using a username and a new email address For information provided to the site such as credit card details when paying for a subscription, the data is highly encrypted to prevent it from leaking to the public.

Due to the nature of the site, most guys might be looking to get some cash from the cougars. It is advisable to be extra careful and block any suspicious member.

Design and usability

The CougarLife app has a simple layout for anyone to use. It is very convenient as it can be used on the go. The app is available for download on Google Play for Android and App Store for iOSdevices. However, the app does not offer any differentiated features in comparison to the website.

CougarLife online dating review - profile

On the other hand, the website is well organized as well and all the key features are accessible through the top navigation bar. It is well updated and linked to the site’s social media handles that you can follow through to get more dating tips. Therefore, you can choose to browse via the desktop version if it works best for you.

How do I delete or deactivate my profile?

You have the option to permanently delete your profile or temporarily hide or deactivate it. If you hide your profile, it simply will not show on the search results but all your messages and profile information will remain on the site until you unhide it.

On the other hand, deactivating your account will hide your profile from search results but you will be able to restore it within 24 hours as long as the account is not deleted. If you choose to delete, this is permanent and you will not be able to access any of your information, photos and site history.

If you are on a subscription, it is always advisable to stop the automatic renewal by contacting the CougarLife customer support team which stops the billing before deleting your account. The same applies for when you want to want to uninstall the app from your mobile device. Point to note, if you uninstall the app, your profile is still visible to other users.

Similar Sites


  • With a free membership, you will be able to access most of the features and browse through all profiles and pictures.
  • The site tailors most of your search results based on location so that you can meet people who are nearby and plan for one on one dates. This encourages members to take the online conversation offline. The find a date tonight is perfect for meeting new people instantly.
  • Cougar Life has been in existence for almost a decade now which gives it a solid reputation and a substantially large base of users. It is the to-go site if you are looking for a cougar or cub.
  • The site makes it very easy for new members to join as there are no mandatory questionnaires to fill. The sign-up process is a walk in the park as it takes 3-5 minutes.
  • All members on CougarLife join the site with a clear expectation of what they want hence it is easier to connect and start a conversation.


  • Without a paid subscription, you will not be able to message other users on which limits your activity.
  • The site is very expensive in comparison to other dating apps. The fact that you have to upgrade to communicate which is still at a very high cost can be discouraging for new users.
  • On the safety policy and during sign-up the site states clearly that they do not conduct any background checks on new members which gives room for fake profiles to register on the site.
  • During sign-up, there is no option to log in via your Facebook or Google account. You will have to fill in all your profile information.
  • The CougarLife app does not offer any new or extra features in comparison to the website.

To Sum It Up has created a niche focus for itself over the years. In comparison to the competition, the site presents itself in the most professional way with a simple and modern design for its members.

Both the app and website are top-notch and easy to navigate. The downside of this site is the paywall that limits communication between members unless they upgrade to a premium subscription. However, if you are passionate about the cougar lifestyle, this site is your best bet.

Cougar Life; Where Older Women Meet Younger Men
  • Usability
  • Community
  • Communication
  • Match Making
  • Safety
  • Value


Cougar Life is an online dating website specifically designed for the attraction of mature women to younger men. Compared to similar sites, Cougar Life has a fresh design and professional user interface. Whether you’re looking for a free profile to prowl the scene or a serious, lasting relationship, Cougar Life has profiles for all types of people.